Belinda Syme has focused on landscapes and trees for the majority of her career, but in the past few years she has noticed that the art world has changed - both for artists and consumers.

The new generation of art buyers are after something that will fit a prescribed wall-space, will go with the furnishings, or will complement the colour scheme of their sitting room - ‘art for the Ikea generation’. Her latest work looks at the relationship between creative freedom and consumer demands. How does an artist approach people’s predilection for beige or grey, and the art to go with that?

Inspired by these notions, she has made art to enliven the domestic interior, in defiance of the rules of good taste. Her collages and paintings are intended as a wry challenge to the anonymous aesthetic of today's chain store modernism.

All images © Belinda Syme. All rights reserved.